Reach 3 billion+ Meta users with laser-targeted Facebook and Instagram ads. Rankmator's certified Meta Ads team designs, manages, and scales campaigns that deliver measurable ROI.
From audience strategy to ad creative and campaign optimization, our Meta Ads team delivers full-funnel performance across every Meta platform.
Custom, Lookalike, and Interest-based audience creation using data-driven segmentation to reach your ideal customers at the lowest possible cost per click.
High-performing video, carousel, single image, and collection ad creatives crafted by our in-house design team, backed by data from thousands of campaigns.
Automated product catalog ads that show the right product to each shopper based on their browsing history, cart activity, and purchase behavior.
Facebook Lead Ads and landing page campaigns with optimized lead forms and instant CRM integration to capture high-quality leads at scale.
Our Facebook and Instagram ad campaigns drive measurable revenue for brands in every sector.
Dynamic Product Ads and Advantage+ Shopping campaigns scaling D2C brands from ₹10L to ₹1Cr+ monthly revenue.
Lead Gen and Messenger campaigns driving enrolment inquiries at significantly lower cost per lead for education brands.
Video ads and instant experience campaigns driving high-intent property buyers to showrooms and project sites.
We go beyond the basics to build Facebook ad systems that scale profitably.
| Capability | Typical Meta Agencies | The Rankmator Edge |
|---|---|---|
| Creative | Outsourced or template designs | In-house creative team with data-backed design |
| Targeting | Basic interest-based targeting | Multi-layered audience + Conversions API integration |
| Optimization | Set & check weekly | Daily monitoring + rapid creative iteration |
| Attribution | Last-click Pixel only | Conversions API + cross-channel attribution modelling |
| Scaling | Manual budget increases | Proven scaling framework maintaining ROAS at each step |
We recommend a starting budget of at least ₹30,000-₹50,000 per month to test multiple audiences and creatives. E-commerce brands typically see optimal results with ₹1L+ monthly budgets where we can scale Advantage+ Shopping campaigns for compound ROAS growth.
We implement Meta's Conversions API (CAPI) server-side tracking which bypasses browser-level privacy restrictions, maintaining 85-90% attribution accuracy. We also set up aggregated event measurement and use first-party data strategies to maximize campaign performance despite iOS limitations.
Facebook Ads can work very well for B2B when used correctly. We target decision-makers by job title, company size, and industry, running Lead Gen campaigns for whitepapers, webinars, and consultations. For many B2B verticals, Facebook Ads deliver leads at significantly lower CPL than LinkedIn.
Facebook's algorithm needs a "learning phase" of approximately 50 conversion events per ad set (usually 1-2 weeks) before it stabilizes. You'll typically see initial results in week 1-2, with optimized performance from week 4 onwards as we iterate on creatives and audiences based on data.
Talk to our certified Meta Ads experts today and get a free account audit and growth strategy.
